Dr Pepper/Seven Up, Plano, TX announced Hispanic ad agency Mercury Mambo, Austin, TX, has been selected to handle the Hispanic marketing initiatives for the company's soft drink portfolio, including flagship products Dr Pepper and 7Up, as well as Sunkist, Hawaiian Punch and Welch's.

Boots Healthcare, with U.S. headquarters in Stamford, CT, has chosen Source Marketing, Westport, CT, as agency of record for the Clearasil brand. The agency also recently won all integrated marketing activities for Regus, an operator of flexible office facilities with 400 centers worldwide.

CrownPeak Technologies, MarinaDel Rey, CA, chosen by the Office of U.S. Trade Representation, Washington, DC, to provide content management services.

Super 8 Motels, Inc., Parsippany, NJ, announced it retained Phoenix-based Marketing Champions LLC as its agent for motor sports marketing and promotions.

Greenwich, CT-based The Keebler Co. named Arc Marketing, also Greenwich, as interactive agency for its Web properties Visionworks, Orlando, FL, selected by Orlando Magic, Orlando, FL, as its agency of record.

Callaway Golf, Inc., Carlsbad, CA, chose Promotion Sales Ltd. to provide custom logoed merchandise.

Green Bay, WI-based The Goltz Seering Agency, Inc., named agency of record for Great Lakes Kraut Co., Bear Creek, WI.

HP, Palo Alto, CA, appointed Davie-Brown Entertainment, Los Angeles, its global agency of record.

Energi Creative Partners, Los Angeles, named AOR by Hollywood Film Festival, Hollywood. Energi will oversee all marketing activities for the film festival, including branding and positioning, advertising, advertising sales, sales promotions, sponsorship development and media.