Novartis Animal Health US, Inc., Greensboro, NC, named Colle+McVoy, Minneapolis, agency of record for all integrated marketing efforts.

Wise Foods, Inc., Atlanta, GA, selected VeriSync Trade Solutions, Cincinnati, OH, to provide category management.

American Profile Magazine, Franklin, TN, hired David Geller Associates, Inc., New York City, as its direct marketing advertising representative.

Playmaker Sports Advisors, Pittsburgh, named The Republik, Chapel Hill, NC, advertising agency of record. In other news, The Republik acquired 50% ownership and majority of the board of directors of entertainment distributor Rubberneck, LLC, Los Angeles.