Del Monte Foods named TracyLocke its agency of record for in-store marketing for all brands.

TracyLocke will develop and manage all of Del Monte's account-specific programs for retailers nationally.

"The retail channel is the most important medium for building brands today," said Del Monte Foods Account-Specific Marketing Manager Eileen Granata, in a statement. "TracyLocke demonstrated a rigorous approach to consumer-shopper insights designed to deliver more strategic in-store solutions that drive volume while building our brands."

San Francisco-based Del Monte chose Dallas-based TracyLocke through a review that included incumbent Integrated Marketing.

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