Mar 17, 2008 6:02 AM, PROMO Xtra, By Patricia Odell

Frank Dudley

CoActive Marketing Group has hired Frank Dudley as chief marketing officer, a new position.

Most recently, Dudley was vice-president of marketing for Guideline, Inc., an infoUSA company, where he was actively involved in re-branding and repositioning the company.

"Frank brings more than 20 years of experience in integrated marketing, digital media and new product development, with primary expertise in business development," Charlie Tarzian, CEO, said in a statement. "He will play a key role in developing our strategic direction, positioning and service offerings.”

He has also worked as executive vice president and chief marketing officer for Virtusa, a global software development services firm, and was executive vice-president and chief innovation officer for Zefer Corp., an Internet professional services firm.

CoActive, based in New York, is a marketing services firm specializing in event marketing, promotional marketing and digital marketing.

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