Jun 2, 2006 6:06 AM, PROMO Xtra

Following months of evaluating several hundred applicants, PROMO announced its PROMO 100 annual agency ranking yesterday. Among the highlights:

Arnold Brand Promotions was named 2006 Agency of the Year. The editors cited the Boston-based firm's ability to "bring world-class advertising creative below the line and make it blossom, with sponsorships, events and word-of-mouth that makes marketers' mouths water."

The overall top-scoring agency, Marketing Arm, moved up the ranks on the basis of strong campaign work, robust 2005 net revenue and a whopping 730% growth rate since 2003.

The announcement was made in a live Webcast that previewed expanded coverage in the June issue and online.

For more coverage on agencies

DON'T MISS AN ISSUE! PROMO Magazine provides insights into using promotion marketing as strategic, measurable component of an overall marketing mix. DON'T MISS OUT on "how-to" information on strategies and tactics successful marketers use to improve product sales and brand image. Renew your subscription Subscribe to the magazine Sign up for email newsletters

A panel of professionals answers your questions. Submit your questions.
		Michael McKelvie Gift Cards and Reward Cards
		Bob Bell Tie-in Partnerships
		Dave Hunt Rebates
		Bruce Hollander Sweepstakes
		Joel Parent Interactive
		Become an Expert More Info