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Alloy Completes Delia's Spinoff

Dec 14, 2005 6:05 AM

Alloy, Inc. won SEC approval this week to complete the spinoff of its Delia's retail arm.

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Alloy shareholders will get 23.3 million shares of Delia's common stock on Dec. 19, with another 2.7 million shares to be issued in a $20 million subscription rights offering once the spinoff is complete. Delia's will begin trading on NASDAQ on Dec. 19, under the symbol "DLIA."

Delia's was valued at $175 million when Alloy began spin-off proceedings in September. The direct-marketing and retail division, which sells clothes and accessories to teens, includes 72 retail stores, with another 10 slated to open.

Alloy, Inc. also owns AMP Agency, which ranked No. 18 in the 2005 PROMO 100 with 2004 net revenues of $52.4 million, up 25% from 2002.

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Alloy Completes Delia's Spinoff

Promo » /agencies » Alloy Completes Delia's Spinoff

Alloy Completes Delia's Spinoff

Dec 14, 2005 6:05 AM

Alloy, Inc. won SEC approval this week to complete the spinoff of its Delia's retail arm.

Article Tools

Most Popular Articles

Alloy shareholders will get 23.3 million shares of Delia's common stock on Dec. 19, with another 2.7 million shares to be issued in a $20 million subscription rights offering once the spinoff is complete. Delia's will begin trading on NASDAQ on Dec. 19, under the symbol "DLIA."

Delia's was valued at $175 million when Alloy began spin-off proceedings in September. The direct-marketing and retail division, which sells clothes and accessories to teens, includes 72 retail stores, with another 10 slated to open.

Alloy, Inc. also owns AMP Agency, which ranked No. 18 in the 2005 PROMO 100 with 2004 net revenues of $52.4 million, up 25% from 2002.

Want to use this article? Click here for options!
© 2009 Penton Media Inc.


Acceptable Use Policy
blog comments powered by Disqus

Special Report on Email

Get the E-mail Credit You Deserve


Executive summary:
How important is it that your e-mail campaigns get white listed? Well, look at it this way: How important is it that your messages get delivered?
Download the full report

Sponsored By:

Featured Webinar

Know your Customer - Grow your Business with Targeted Email Marketing


In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
Learn more now...

RESOURCES: Helping You Find Solutions

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