IBM has named EuroRSCG 4D as its lead digital agency worldwide.

The work includes Web and digital brand experiences—the development of strategy, technology, design, usability, editorial and production and social media strategy. The agency has an relationship with IBM for about 11 years, developing e-mail and relationship marketing campaigns.

EuroRSCG 4D will work in conjunction with IBM’s other agencies enhancing the “Smarter Planet” across IBM’s global network.

"Our current agency partners are teaming with IBM to do great digital work in advertising, demand generation and events and we are confident that adding Euro to the mix in a lead role will further enhance our digital capabilities and presence," said John Kennedy, vice president of corporate marketing at IBM, in a release.

The Smarter Planet campaign is IBM’s vision to bring a new level of intelligence to how the world works—how every person, business, organization, government, natural system and man-made system interacts. Each interaction represents a chance to do something better using IBM technologies.

In addition to IBM, Euro RSCG 4D roster of client wins this year include Lacoste, Jaguar, Sprint and EDF.