NEWSLETTERS

	Promo Interactive
	Promo P&I
	Promo Xtra

Agencies

AGENCY NEWS

Octagon Hires VP for Music and Entertainment Group

May 8, 2008 6:02 AM, PROMO Xtra, By Patricia Odell

Arnold Hires SVP to Lead Smoking Control Brands

May 8, 2008 6:01 AM, PROMO Xtra

Tim Hortons Names First CMO

May 2, 2008 6:02 AM, PROMO Xtra, By Amy Johannes

THE CANNES BLOG

This year Promo has two agency executives sharing their thoughts each day from the Cannes International Advertising Festival. This is the second year that the festival will give Cannes Lions awards for promotions.We share an insider's view with daily postings from Tom Hansen, executive creative director at Wunderman and Tina Manikas, Draftfcb's chief global retail and promotions marketing office.

To enter the blog, click here

Issues, Research and Trends

Revenues Rising Again

Apr 1, 2006 12:00 PM, Betsy Spethmann

U.S. promotion agency revenues reached an estimated $5.2 billion in 2005, up 23.5% from the year before. That's nearly double the increase that agencies...

The 2007 Promo 100

How did your agency rate in 2007?

Click here to view coverage of the 2007 Promo 100.

TOP STORY

Trailer Park Taps Eiserman for CEO Post

Apr 30, 2008 6:02 AM, PROMO Xtra

Entertainment marketing agency Trailer Park has named Rick Eiserman its CEO.

Digitas Promotes Nine Executives

Grand Prize Marketing Opens its Doors

The 2008 PROMO 100

PROMO Is Looking for a Few Good Agencies. One Hundred of Them.

The PROMO 100 ranks the best agencies in the promotion marketing business. How will yours measure up?

Click here to access the online entry module

PROMO'S 2007 P&I SURVEY

Justly Enriched

Executive summary:
Employees and customers are both getting and expecting premiums and incentives, Promo survey shows. Of the 738 marketers who participated in our annual P&I research, 43% plan to increase their employee perk budgets in 2008, up from 28% who offered such programs this year. And the numbers are similar for consumer incentive programs. Next year they're set to jump to 48.3%, up from 35.4% this year.Read on to find out about the most popular incentives, where and how premiums are offered and how return on investment is measured.
Download the full report

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