The 2007 Promo 100
Issues, Research and TrendsRevenues Rising AgainU.S. promotion agency revenues reached an estimated $5.2 billion in 2005, up 23.5% from the year before. That's nearly double the increase that agencies... Focus on TacticsAT RETAIL
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TOP STORY
Davie Brown Hires Director of FilmDavie Brown Entertainment has named Farrah Louviere director of film. related articlesMore Agency ArticlesAlso of Note: GMR MarketingGMR Marketing, a global sports, entertainment, and lifestyle marketing agency, has opened an office in Sao Paulo, Brazil. Celso Schvartzer, Schvartzer, a senior executive marketer with close to 30 years of brand marketing experience in Latin America, will lead GMR’s efforts in the region. ... News Brief-Upshot/SubwayUPSHOT: has been named the merchandising and promotion agency of record for Subway Restaurants. Upshot will drive the customer in-store experience, the development of in-store merchandising and sales-driving programs, as well as support ongoing promotional development needs. Upshot Senior Vice Presidents Rich Scarle and Jerry Craven oversee the relationship. Upshot’s client roster also includes P&G, Disney, Kraft Foods, Corona and Hilton.... News Briefs: Tris3ct/GMRTRIS3CT: has hired Kevin Gilbert as chief strategy officer, responsible for directing the agency’s research and account planning. GMR MARKETING: has opened an office in Singapore. GMR Singapore will serve as the agency’s hub for the Asia Pacific region. ... News Briefs: GMR Marketing/OctagonGMR MARKETING: has hired veteran Olympic Games marketer Allen Brooks as vice president, international client management. He will co-lead the Procter & Gamble Olympic marketing account, overseeing the agency’s international Olympic account teams and host-city marketing activation. ... IBM Names EuroRSCG 4D Lead Digital AgencyIBM Names EuroRSCG 4D Lead Digital Agency... Chrysler Names Gail & Rice for Event StaffingChrysler has named Gail & Rice, a brand communications and experiential marketing agency, to provide auto show staffing and other event services. The deal includes the Chrysler, Jeep and Dodge brands. ... Publicis Acquires Performics From GooglePublicis Groupe will acquire the Performics search marketing business from Google. ... Ogilvy CEO Shelley Lazarus Steps DownShelley Lazarus, CEO of The Ogilvy Group, is stepping aside after more than a decade in the job.... Mars Names Sue Golden VP and GMShopper marketing agency Mars Advertising has promoted Sue Golden to vice president and general manager for its Chicago and Cincinnati offices. ... Draftfcb New York Lays Off 47The New York office of direct marketing agency Draftfcb earlier this week laid off 47 employees, or about 2% of its staff.... |
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