PROMO Online
Build awareness, generate leads and reach high-level promotion marketers searching for information and suppliers online. PROMO's targeted online opportunities connect you with key decision makers:
Enewsletters
- Xtra This must-read enewsletter from the editors of PROMO highlights breaking industry news, campaigns, launches, mergers and more. Put your message in PROMOXtra to get straight to the desktops of thousands of marketers every week. You'll generate leads and drive your online ROI.
- PROMO P&I, a bi-weekly enewsletter covers news and trends in the premium and incentive business. It provides insights on the latest products, innovations, company news, launches, and more. Sponsorship opportunities are available to help you generate the leads you need to win new business.
- From the award-winning editors of Penton Media's Marketing Media Group, Chief Marketer offers a full portfolio of editorial and marketing services in response to the changing, challenging marketing climate. This multi-media franchise is designed to help marketing executives learn new marketing strategies and news, stay up-to-date with the latest trends, consumer demographics, and more. Plus, it provides insights on specific marketing disciplines like CRM, direct marketing, and event promotion. Click here for more advertising information.
Promomagazine.com
The online resource for promotion marketers and offers news updates from PROMOXtra; easy-to-use supplier sourcing tools; access to industry research; a searchable archive of PROMO articles; and more. The site provides access to a targeted audience of marketers who search for information and suppliers online.
Promomagazine.com Website visitor info:
0.5% spend $500,000 or more on promotion products/services
40.7% visit the site at least once per week
21.15% are Presidents, CEOs, COOs, Owners
15.6% are Promotion directors/managers
15.4% are Marketing directors/managers
11.8% are EVPs, SVPs, VPs
(Source: 2004 PROMO Web site Pop-up Survey, Corporate Research, 5/04.)
- Career Marketplace is the classified ad source to help you reach qualified industry professionals to fill your job openings.
- PROMO's subscriber lists - both direct mail and email - offer direct access to thousands of key customers and prospects.
PROMO offers a host of other online options that help you connect with customers and generate measurable ROI:
- Custom online special reports and microsites that offer exclusive design and content; generate traffic and interactivity with customers; and establish your brand or product within a high-impact, content-rich "mini Website."
- Category sponsorships that provide clear ownership of your category via a targeted special report with exclusive content; and a major presence for your brand via high-visibility ad messages.
- Streaming video that allows you to reach an Internet-savvy audience with a powerful branding message and a compelling, interactive call-to-action.
- Webinars that feature reliable and efficient Webcast services for both live and video-on-demand events; and offer interactive reach beyond your current customer base.
Contact your PROMO sales representative for more details about these online opportunities.
