PROMO's 2007 Reenergized Relaunch Agency Contest

We’re making some BIG, reenergizing changes at PROMO in 2007. We’ve done research to find out what you need, and now we’re going to give you just what you want:

• More coverage on retail, interactive and experiential marketing
• Comprehensive case studies—the good, the bad, the why and the how—the entire campaign, plus ideas to steal
• New focus on results, ROI and measurement

To help us relaunch PROMO we held the Re-energized Relaunch Agency Contest and asked the PROMO 100—the country's top marketing and promotion agencies—to come up with an online ad that shows readers what's new with PROMO.

Check out the top entries below, including the winner of the Reenergized Relaunch Agency Contest, Marketing Drive. Read more about Marketing Drive's concept and execution in your June issue of PROMO.

Marketing Drive Worldwide

Entry title: Fully Loaded -- The New PROMO

Entry format: Primary entry is the 300x250 banner, linked to the 320x240 Flash video interstitial, linked to the 800x500 landing page.

Description: To convey PROMO's evolution, sleek new look, cutting-edge content and new features, we used the concept of showcasing a new luxury automobile. The banner ad offers the audience the ability to take a "test drive." The test drive takes them on the road, off-roading and through the retail aisles in the form of a Flash movie that then drops them off back at the showroom. In the showroom, they can interact with this sleek, new ride and discover all the updated features of the magazine. In addition, they are exposed to all, if not most, of the PROMO franchise with 4 opportunities to subscribe. To drive trial, we've worked in a promotion for a free trial offer (to be determined by PROMO).
We approached this assignment as a campaign. Our primary entry is the 300x250 banner, linked to the 320x240 Flash video interstitial, linked to the 800x500 landing page. We've also included a campaign extension in the form of a 728x90 banner that would link to the interstitial then the landing page as well.

Promotion Group Central

Entry title: Anywhere and Everywhere

Entry format: Flash movie

Description: This energetic ad showcases the multi-functionality of the PROMO brand in a world where everything must be portable and accessible at all times. Marketers and agency professionals can "fill their heads" with all that the PROMO brand has to offer - tricks of the trade, inspiring individuals, successful programs and more. It doesn't matter how you get all that PROMO has to offer, or where you are when you get it, just that you get all of the PROMO resources to get a "leg up on the competition" and "rock the consumer."
What makes a good ad? The fact that you remember you saw a good ad, and it made you think.
Made You Look. Made You Think. Made You Snicker.

BIG Communications

Entry title: Unwrap the New Face of PROMO

Entry format: Flash movie

Description: Unwrapping the new face of PROMO Magazine.
While the look of PROMO Magazine has been re-energized and changed, it is really what's inside that is different. Not only is the content different, but so is the focus of the magazine. It's almost like a gift. You have to unwrap it to see what's inside.

PowerPact

Entry title: Elvis Lives

Entry format: Flash banner ad with multiple layers

Description: We see the world of promotions expanding into newer and sometimes crazier horizons. We took that concept and translated it into PROMO's world with the keen knowledge that PROMO magazine just doesn't keep up, it goes to the edge. It's a whole new look, it's a whole new magazine.

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