2008 Pro Awards Finalists

TIDE CLEANSTART-LOADS OF HOPE

Agency: Gigunda Group, Inc.

Client: Procter & Gamble

CATEGORY #8 BEST SPONSORSHIP OR TIE-IN CAMPAIGN MCDONALD'S SHREK

Agency: Arc Worldwide

Client: McDonald's

7-ELEVEN/SIMPSONS MOVIE KWIK-E-MART EXPERIENCE

Agency: Freshworks

Client: 7-Eleven, Inc.

NIGHT TENNIS

Agency: Iris New York

Client: Sony Ericsson

GRAMMY CONCERT IN THE SKY SWEEPSTAKES

Agency: The Recording Academy

Client: In-House

CATEGORY #9 BEST USE OF GAMES, CONTESTS, AND SWEEPSTAKES DISNEY DREAM JOB

Agency: Disney Parks

Client: In-House

MSN / BIGGEST LOSER “MILLION POUND MATCH-UP”

Agency: Mr. Youth

Client: MSN / Microsoft Corp.

AT&T WORLD'S LOUDEST PEP RALLY

Agency: The Marketing Arm

Client: AT&T

GRAMMY CONCERT IN THE SKY SWEEPSTAKES

Agency: The Recording Academy

Client: In-House

CATEGORY #10 MOST INNOVATIVE COMMUNICATION STRATEGY TAKE OFF & TUNE IN

Agency: Civic Entertainment Group

Client: A&E Television, Southwest Airlines

ALLI LAUNCH

Agency: Draftfcb

Client: GlaxoSmithKline

AMEX OPEN PLUM CARD LAUNCH

Agency: Momentum Worldwide

Client: American Expres

POS OR NOT

Agency: mtvU

Client: mtvU

CATEGORY #11 BEST INTERACTIVE PROMOTION TAKE OFF & TUNE IN

Agency: Civic Entertainment Group, area/code

Client: A&E Television, Southwest Airlines

TOOHEYS NEW WORLD RECORD WALLABIES MOSIAC

Agency: Momentum Worldwide

Client: Lion Nathan Australia

2007 MONOPOLY AT MCDONALD'S

Agency: The Marketing Store

Client: McDonald's

DEGREE/24

Agency: Mindshare Entertainment

Client: Twentieth Century Fox Licensing & Merchandising

CATEGORY #12 BEST MULTICULTURAL/ETHNIC CAMPAIGN WONKA ARTE DIA DE LOS MUERTOS PROGRAM

Agency: Bromley Communications

Client: Wonka

ESPN DEPORTES EN VIVO

Agency: LatinSphere Experiential

Client: ESPN Deportes

NATIONAL URBAN LEAGUE AND WALGREENS WELLNESS TOUR

Agency: Marketing Werks

Client: Walgreen Co.

SCOTT “COMPARTE TU DICHO” DICHONARIO

Agency: Mass Hispanic Marketing

Client: Kimberly-Clark, Scott Brand

CATEGORY #13 BEST CAMPAIGN TARGETING A MICRO AUDIENCE DETOX SEATTLE

Agency: A Squared Group

Client: Method

PEDIGREE DOG ADOPTION

Agency: Catapult Action-Biased Marketing

Client: Pedigree Brand Food for Dogs

THE MEOW MIX ACATEMY

Agency: Grand Central Marketing, Inc.

Client: Del Monte Foods

AT&T WORLD'S LOUDEST PEP RALLY

Agency: The Marketing Arm

Client: AT&T