2008 Pro Awards Finalists

This year's finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at www.promomagazine.com. The winners will be honored during an awards party and presentation on Oct. 29 at the Museum of Science & Industry in Chicago.

CATEGORY #1 BEST MULTIDISCIPLINE CAMPAIGN PEDIGREE DOG ADOPTION

Agency: Catapult Action-Biased Marketing

Client: Pedigree Brand Food for Dogs

POWER OF THE LETTER

Agency: Civic Entertainment Group

Client: HBO

THE OTHER LUNCH BREAK

Agency: Momentum Worldwide, London

Client: MINI

LOOK FAB STUDIO

Agency: Upshot

Client: P&G

CATEGORY #2 BEST USE OF EVENT MARKETING (Five or Less Venues) DETOX SEATTLE

Agency: A Squared Group

Client: Method

THE MEOW MIX ACATEMY

Agency: Grand Central Marketing, Inc.

Client: Del Monte Foods

ZYRTEC SPRING WONDERLAND DOME

Agency: RedPeg Marketing

Client: McNeil Healthcare

JEEP TAG SHOP

Agency: Zoom Media & Marketing

Client: Jeep

CATEGORY #3 BEST USE OF EVENT MARKETING (More Than Five Venues) 7-ELEVEN/SIMPSONS MOVIE KWIK-E-MART EXPERIENCE

Agency: Freshworks

Client: 7-Eleven, Inc.

THE OTHER LUNCH BREAK

Agency: Momentum Worldwide, London

Client: MINI

WACHOVIA WAY2SAVE CHALLENGE TOUR

Agency: Synergy Events

Client: Wachovia

TREX TREK 2007

Agency: The Borden Agency

Client: Twentieth Century Fox Home Entertainment

CATEGORY #4 BEST VEHICLE-BASED EXPERIENTIAL CAMPAIGN HOP ACROSS AMERICA

Agency: Civic Entertainment Group, Engage Marketing

Client: Smarterville Inc.

GORE-TEX AND WINDSTOPPER KNOW WHAT'S INSIDE TOUR

Agency: Marketing Werks

Client: W.L. Gore and Associates

PANASONIC LIVING IN HIGH DEFINITION

Agency: Next Marketing

Client: Panasonic North America

TREX TREK 2007

Agency: The Borden Agency

Client: Twentieth Century Fox Home Entertainment

CATEGORY #5 BEST SAMPLING PROGRAM - NEW CATEGORY SMITHWICK'S AMBASSADORS

Agency: Colangelo

Client: Diageo

HANES COMFORTZONE

Agency: NGAGE

Client: Hanes

LET THEM GET DIRTY! TIDE WITH DAWN STAINSCRUBBERS

Agency: School Family Media, Inc.

Client: Tide

LOOK FAB STUDIO

Agency: Upshot

Client: Procter & Gamble

CATEGORY #6 BEST USE OF CONSUMER-GENERATED CONTENT DISNEY DREAM JOB

Agency: Disney Parks

Client: In-House

THE VERIZON MINI MOVIE STUDIO

Agency: Momentum Worldwide

Client: Verizon

SWEET AND SPICY

Agency: MTV Networks

Client: Doritos

AMERICAN MRI-DOL: HOSPITALS COMPETE TO WIN AN MRI

Agency: Siemens Medical Solutions, USA Inc.

Client: Siemens Medical Solutions, USA Inc.

CATEGORY #7 BEST CAUSE-BASED PROMOTION WARM COATS & WARM HEARTS DRIVE

Agency: ABC, Inc.

Client: One Warm Coat/ABC's GMA/Burlington Coat Factory

PEDIGREE DOG ADOPTION

Agency: Catapult Action-Biased Marketing

Client: Pedigree Brand Food for Dogs

AMERICAN EXPRESS MEMBERS PROJECT

Agency:: Digitas

Client: American Express