ON THE SPOT Slammin' BreakfastOn the menu of restaurant promotions, “free” is a hot item these days; chains of all types are whipping up giveaways to struggle against dwindling traffic. But free food can turn on you if you don't get the recipe right, as KFC, Quizno's and Carl's Jr. have found out in recent months... |
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News from the WiresWill Real Men Use Body Lotion? NY Times: Nov. 3 : The New York Times looks into a new Unilever campaign with former New York Giants defensive end Michael Strahan that plays up Vaseline Men lotion as strong and resilient. Charmin Searches for Bathroom Bloggers: Cincinnati Business Courier : Five brand ambassadors will each earn $10,000 to monitor and blog about Charmin-branded bathrooms that will be set up in New York’s Times Square later this year. Procter & Gamble, the maker of Charmin, is underway with a search. Any takers? PepsiCo to Increase Ad Spend: Bloomberg Oct. 1: PepsiCo CEO Indra Nooyi plans to boost ad spending next year and to make major changes to Gatorade. We'll hear more in November. Clipping Coupons is Back in Favor: NY Times, Sept. 23 : The sour economy has people clipping and using coupons at an increased rate. Even the affluent are snipping. |
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