May 09, 2008
May 7, 2018 6:01 AM, PROMO Xtra
One-to-one marketing is expected to become more successful, a new report found....
May 12, 2008 6:05 AM, PROMO Xtra
INTERNATIONAL DAIRY QUEEN: has named John P. Gainor, as president and CEO, effective July 1. He will replace Charles W. Mooty, who has filled the position since January 2001. Gainor, 51...
May 12, 2008 6:04 AM, PROMO Xtra
Modern tradition has it that the second anniversary gift is china. But through the month of May, mobile carrier Alltel is offering subscribers to its two-year-old “My Circle” calling plan trips to...
May 12, 2008 6:03 AM, PROMO Xtra, By Brian Quinton
Giving a new meaning to the phrase “whale calls,” ice cream retailer Carvel will now let mobile phone users send text messages to company spokesmammal Fudgie the Whale and receive in return a coupon ...
May 12, 2008 6:02 AM, PROMO Xtra, By Amy Johannes
Kraft Foods is wrapping up a four-month-long promotion around its Oreo brand, which offers the chance to compete against National Football League players Peyton and Eli Manning in a cookie twisting, licking and dunking competition...
May 12, 2008 6:01 AM, PROMO Xtra, By Richard Tedesco
Papa John’s drew overflow crowds throughout Ohio last Thursday for a 23-cent pizza special it ran to apologize for a franchisee who took a cheap shot at Cleveland Cavaliers star Lebron James...
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 NEWS FROM THE WIRES
Baskin-Robbins Scooping Out New Territory: Soft Serve
(USA Today)
May 8, 2008 6:02 AM, PROMO Xtra, By Patricia Odell
May 8, 2008 6:01 AM, PROMO Xtra
May 2, 2008 6:02 AM, PROMO Xtra, By Amy Johannes
More Articles from this section
 RESEARCH
Follow the Money
Whether it's pushing an e-mail to a targeted list or luring people to a special-interest Web site, online tactics have never been put to greater use by brands.
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SPECIAL REPORTS
Sponsored Content
Live event participants like the interactivity
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future marketing....
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 WEBINARS Sponsored Content
Mar 21, 2008 9:56 AM
How much does your organization spend each year on customer loyalty programs? The answer is probably too much and in the wrong places....
Apr 22, 2008 2:00 PM
Are you trying to redefine an existing program or create a new one? Then check out this Webinar presented by Promo and sponsored by Rymax.
Our speakers will offer tips on how to make rewards work for you. And they’ll describe the benefits you will get—increased sales, greater long-term retention and positive word of mouth marketing....
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TOP STORY
May 9, 2008 6:00 AM, PROMO Xtra, By Brian Quinton
Return with us now to those thrilling days of yesteryear, when “The Lone Ranger,” Sid Caesar and all your other TV favorites came in over the air and via an antenna.
The Consumer Electronics Association and the National Association of Broadcasters want to find the people who remember those days … and give one of them all the gear needed to upgrade to a digital signal.
Related Articles
May 1, 2008 12:00 PM
Social media, coupled with new gadgets, have conditioned Web and cellphone users to interact with brands more than ever. Indeed, our judges for Promo...
If a recession hits, will interactive marketing be one of the first budget lines on the chopping block? That question hangs in the air over the 2008 Promo...
May 1, 2008 12:00 PM, BY LARRY JAFFEE
Mark Mears has spent his marketing career working for brands like Pepsi-Cola, Pizza Hut, McDonald's, Frito-Lay and JCPenney. He's seen the business not...
For more of the current issue...
FOCUS ON TACTICS
More on Retail, Co-Marketing and p-o-p
May 6, 2008 6:01 AM
May 1, 2008 12:00 PM, Amy Johannes
May 1, 2008 12:00 PM, G.A. “Andy” Marken
More from the Agency Front
May 8, 2008 6:02 AM, PROMO Xtra, By Patricia Odell
May 8, 2008 6:01 AM, PROMO Xtra
May 2, 2008 6:02 AM, PROMO Xtra, By Amy Johannes
More from the Street: Event Marketing
May 12, 2008 6:00 AM, PROMO Xtra, By Richard Tedesco
May 7, 2008 6:05 AM, PROMO Xtra, By Richard Tedesco
May 6, 2008 6:03 AM, PROMO Xtra, By Richard Tedesco
More on Entertainment Marketing and Licensing
May 12, 2008 6:00 AM, PROMO Xtra, By Richard Tedesco
May 9, 2008 6:01 AM, PROMO Xtra, By Richard Tedesco
May 8, 2008 6:05 AM, PROMO Xtra, By Richard Tedesco
In Depth: Games, contests & sweepstakes
May 12, 2008 6:04 AM, PROMO Xtra
May 12, 2008 6:03 AM, PROMO Xtra, By Brian Quinton
May 12, 2008 6:02 AM, PROMO Xtra, By Amy Johannes
Coupons/FSI Articles
Apr 10, 2008 6:02 AM
Apr 2, 2008 6:03 AM, By Amy Johannes
Mar 19, 2008 6:03 AM, By Amy Johannes
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Further coverage: Interactive Marketing
May 12, 2008 6:04 AM, PROMO Xtra
May 12, 2008 6:03 AM, PROMO Xtra, By Brian Quinton
May 9, 2008 6:01 AM, PROMO Xtra, By Richard Tedesco
Legal & Regulatory roundup
Apr 10, 2008 6:05 AM, By Brian Quinton
Mar 20, 2008 6:05 AM, By Amy Johannes
Mar 6, 2008 6:05 AM, By Amy Johannes
More Premiums & Incentives
May 7, 2008 6:04 AM, PROMO Xtra
May 1, 2008 12:00 PM, Amy Johannes
Apr 29, 2008 6:05 AM, PROMO Xtra, By Amy Johannes
Sampling: More insight
May 9, 2008 6:04 AM
May 7, 2008 6:04 AM
May 7, 2008 6:03 AM, By Amy Johannes
CAUSE MARKETING
Across the tactical spectrum
May 7, 2008 6:04 AM
May 7, 2008 6:02 AM
May 5, 2008 6:03 AM, By Richard Tedesco
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INDUSTRY VOICES:
May 1, 2008 12:00 PM, Rick Roth
What we really need now is a global activation agency. That's what the CMO of a major financial services company said to me a few months back. Then, just...
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