Patrons can play the "Coors Light 1st and Cold" game in bars, then hone their skills with a free iTunes version.

Call for Entries: 2010 Promo Interactive Marketing Awards

The program honors the best and brightest in effective interactive marketing—and recognizes the valuable role that interactive campaigns play in motivating consumer response and creating strong, exciting brands.
Visit the Web site for more details.

Sears, Kmart Make a Play for Last-minute Buys

Whole Foods to Pair Online Coupons with In-store Guide

Sears Product Search App Takes Aim at iPhone Shoppers

McDonald's Is Latest Augmented Reality Convert with "Avatar" Campaign

MORE NEWS

ON THE SPOT

Q&A: Dockers VP Global Marketing on Reviving Flagging Sales

Levis Strauss & Co. is taking a bold approach to reinvigorate its Dockers brand, specifically men's khaki pants, which has been in a slow decline for the last 10 to 15 years...

Daily Special

Read Grant Johnson's 2010 marketing predictions.

FEATURED COLUMNISTS/OPINIONS

BLOG: PROMO INTERACTIVE

By Brian Quinton

BLOG: SCRIBBLES

By Tom Hansen

BLOG: PRO SHOP

News from the Wires

Kraft Sells Pizza Biz, Sweetens Cadbury Offer : Kraft has inked a deal to sell its North American Pizza business to Nestlé for $3.7 billion. It plans to use the proceeds to improve its offer for Cadbury

Ad Spending to Rise in 2010: NY Times New predictions call for an increase across the globe in ad spending next year.

Sponsored Tweets Reach Friends: NY Times : Popular tweeters are receiving agreeing to send sponsored messages to their personal contacts in exchange for money. p>